TAG Heuer x Half Scale Cars / Reveals One-Off 917 Junior in Exclusive Collaboration at Paris Boutique

Luxury, legacy, and motorsport met in perfect harmony on the Champs-Élysées as Half Scale Cars unveiled a one-of-a-kind, bespoke Porsche 917 Junior Edition in collaboration with TAG Heuer, at the brand’s flagship Paris boutique.

Created as a one-off build, this stunning half-scale tribute to the legendary Porsche 917 was designed exclusively for display at TAG Heuer’s Paris showroom, marking a unique fusion of precision timekeeping and historic motorsport engineering.

Finished in the iconic Gulf livery, the 917 Junior sat proudly in the boutique’s front display, stopping both watch aficionados and racing fans in their tracks. The car featured bespoke TAG Heuer detailing, a commemorative chassis plaque, and a tailored interior — all carefully curated to match the brand's racing heritage and attention to design excellence.

“This isn’t just a car — it’s a piece of storytelling,” said a TAG Heuer representative. “To see the spirit of Le Mans captured at half scale, inside our Paris flagship, is something truly special.”

Inside, guests were treated to a private viewing of the car alongside a display of TAG Heuer’s racing-inspired timepieces, including the legendary Monaco, worn by Steve McQueen in Le Mans (1971) — a film that forever linked TAG Heuer and the Porsche 917 in motorsport folklore.

About the One-Off Porsche 917 Junior – TAG Heuer Edition

• Bespoke, one-of-one build by Half Scale Cars

• Finished in authentic Gulf livery

• Petrol-powered, drivable with automatic gearbox

• Custom TAG Heuer badging and edition plaque

• Created exclusively for display at TAG Heuer Paris Boutique

This project marks the beginning of a deeper creative dialogue between Half Scale Cars and the world of luxury brand collaborations — combining heritage motorsport engineering with bespoke luxury presentation. The TAG Heuer 917 Junior remains a one-of-a-kind build, making it one of the most exclusive creations in Half Scale Cars’ history to date.

For more images and behind-the-scenes content from the Paris event, follow [@HalfScaleCars] and [@TAGHeuer] on Instagram, or visit www.halfscalecars.com.